Candy & Confections
Chocolate, gum, mints, gummies, hard candy, licorice, and novelty candy — the trip-closing anchor of the lane and a seasonal sales driver.
Brand Previews · Front-End Checkstands
Your Brand.The Right Connections.Real Checkstand Opportunities.
FrontEndCheckstands.com takes up-and-coming and emerging brands and gets them in front of front-end buyers, category managers, and merchandising teams responsible for driving impulse sales at checkout across North America.
Drive Impulse SalesCapture last-minute purchases that grow every transaction.
Increase Basket SizeSmall items at checkout create big results.
Reach More ShoppersEngage every customer before they leave the store.
Perfect PlacementThe most productive real estate in the store.
Built for ConvenienceProducts shoppers want right before checkout.
Where new brands integrate
Real opportunities across the checkout lane.
Most emerging-brand wins at the front end live in six impulse-driven categories. Knowing the zone shapes the pack size, the price point, and the placement.
Salty Snacks
Chips, pretzels, popcorn, nuts, trail mix, protein snacks, and cheese snacks — better-for-you and indulgent picks for the last reach.
Grab-and-Go Beverages
Energy drinks, RTD coffee, kombucha, sparkling water, sports drinks, and juice — the single-serve cold case that turns thirst into baskets.
Health & Wellness Impulse
Protein bars, wellness shots, electrolytes, supplements, healthy snacks, and hydration — the fast-growing front-end wellness occasion.
General Merchandise
Batteries, phone accessories, gift cards, toys, seasonal, and travel accessories — high-ring add-ons that lift basket value at the register.
Personal Care & Convenience
Lip balm, hand sanitizer, tissues, pain relief, oral care, and travel sizes — hygiene and trial-size products built for the last three feet.
Traditional CheckstandsHigh-visibility displays packed with impulse favorites along every lane.
Self-Checkout AreasConvenient solutions for today's growing on-the-go shoppers.
Queue Line MerchandisingEngage shoppers while they wait with smart product placement.
1,000+Retail buyers & category managers
500+Retail partners & distributors
20+Retail-focused platforms
Brand Previews
Your direct line to retail.
Our core line-up of assets — and the broader Brand Previews network — connects your products with the right buyers, departments, and channels. A better way for brands to get seen.
Store Perimeter
- Front-End Checkstands
- Deli & Dairy
- Bakery Departments
- Meat Departments
- Produce Departments
Center of the Store
- Grocery Aisles
- Health & Beauty Care
- Frozen Aisles
- Pet Aisles
- General Merchandise
Distribution
- Direct Store Delivery
- Distributor Networks
- Foodservice Distribution
- Redistribution
Other Topics
- Category Management
- Action Alley
- Seasonal Programs
- Slotting & Trade Spend
- Funding Brands
Connect with the right buyers
Gain exposure in key departments
Drive consideration and sales
Deliver measurable results
Contract Manufacturing Alliance
Stronger connections. Smarter solutions. Better results.
The Contract Manufacturing Alliance gives brands direct access to a trusted network of manufacturing and innovation partners — making it easier to develop, produce, and scale checkout-ready products.
Powerful assets available to brands for their matchmaking efforts
Contract Manufacturers
Vetted manufacturers across capabilities, capacities, and production scales.
Commercial Kitchens
Fully equipped kitchens for short runs, recipe development, and culinary testing.
Pilot Plants
Pilot facilities to scale formulations and validate before full production.
Food Innovation Centers
Innovation experts and R&D resources to accelerate product development.
Private Labelers
Private-label partners to bring retail-ready solutions to market faster.
Contract Packagers
Packaging partners for primary, secondary, and co-packing needs.
Ingredient Resources
Trusted suppliers to power your product ideas.
Formulators & More
Packaging innovators and formulators to bring your vision to life.
One alliance. Endless possibilities.Let's build what's next. Connect. Collaborate. Create.
The team behind Brand Previews has
Over 100 Years
in the business
A legacy of experience. A future of opportunity.
Four generations of grocery, innovation, brand building & distribution excellence.
Durban Meats
Our story starts in the 1920s with a regional grocery and meat business built on hard work, community, and a passion for good service.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We partnered with iconic global companies in consumables, merchandising, and shopper engagement.
Emerging Brands
Co-founders and builders of successful brands — taking emerging products from concept to the checkout shelf.
Built to Scale
Today we run our own distribution network, helping brands get to market efficiently and everywhere consumers shop.
Retail ExpertsDeep expertise across every retail channel.
Brand BuildersProven success developing and scaling winning brands.
Distribution PowerOur network. Your advantage. National reach, local touch.
Relationships That LastBuilt over decades. Focused on the future.
Connecting the industry. Driving innovation.
Key trade associations & trade events.
Uniting professionals across confections, snacks, beverages, magazines, and convenience to promote innovation, growth, and stronger sales at every checkout.
Confections & Snacks
The voice of impulse.NCASFASweets & Snacks ExpoSNAXPO
Retail & Convenience
Front end. Big impact.NFRANACSFMIPMA
Magazines & Media
The lead of the lane.MPAINMAMAGFESTProduced Merchandisers
Leading trade showsSweets & Snacks ExpoNACS ShowSNAXPORetail Success SummitMAGFESTFMI MidwinterShopper Engagement SummitCHFA NOW
Retail Formats (Channels)
Connecting brands to retail distribution.
The Contract Manufacturing Alliance helps brands, retailers, and manufacturers navigate retail channels by aligning the right products with the right formats for growth.
Mass Merchandisers
- Walmart / Sam's Club
- Target
- Costco
- BJ's Wholesale Club
- Meijer / Fred Meyer
Grocery Retailers
- Kroger / Ralphs
- Albertsons / Safeway
- Publix
- H-E-B
- Ahold Delhaize USA
Convenience / C-Store
- 7-Eleven
- Circle K
- Casey's
- Wawa
- Sheetz
Foodservice & Distribution
- Sysco
- US Foods
- Performance Foodservice
- Gordon Food Service
E-Commerce & Digital
- Amazon
- Walmart.com
- Instacart
- Thrive Market
- DTC
Coast to coast
Core customers in all 50 states.
We list the customers that are prime for your launch efforts — state by state. We have the channels, the relationships, and the distribution power to put your brand in front of buyers everywhere consumers shop.
50States covered
100+Years of combined experience
8Retail channels served
1923Building ever since
Introduce your brand
Bringing a new product to the checkout lane?
Send your category, pack size, target banners, and current pilot status. The brand-preview team responds with a front-end fit read and a clear path to placement.